Executive Profile - Siven Maslamoney

Siven co-founded Converse with Nicola Galombik in 2004. He is currently an Executive Director of Converse and serves on the boards of Soul City and the South African Institute for Distance Education. Siven’s current work includes the development of communication strategies for large, public sector organisations, as well as change communication strategies for businesses in transformation.

For almost two decades, Siven has worked on small and large-scale communication, educational and organisational change programmes using a range of innovative methodologies and media. He brings his vast media, educational and management experience to consulting for clients facing unique challenges in change, growth and transformation.

In his youth, he was a volunteer propagandist for community organisations, where he learned the joys of manipulating the masses. That is how, years later, he accidentally got to work on some of South Africa’s highest rated prime-time educational programmes, including Yizo Yizo, Tsha Tsha, Gaz’lam (drama), Zola 7 (documentary) and Get Real (youth current affairs). He was the Head of Programmes on the country’s largest TV channel, SABC1, where he was responsible for the channel’s overall programming strategy. In the years between his propaganda and TV work, he managed a weekly newspaper for newly literate adults as well as an educational radio project.

Siven is an expert in the media sector, having developed content strategies for TV and new media. He has trained people in communication skills from a variety of sectors. He has managed the creation of media content for over 15 years in television, radio and print. This includes multi-media production, editorial management, broadcast management, design and management of mass educational campaigns.

Siven’s unique skill set (which benefits the Resolve Group and its clients)

• Offering counsel to leaders on communication strategies and change interventions
• Development of creative and innovative communication solutions
• Management of large-scale campaigns that drive attitude change